CM Marketing

Contents 1
Introduction

Mapping marketing concepts

Being aware of the International environment and imagining future challenges

Contents 2
Industrial and consumer needs

Considering behavioral and psychological approach both B to C and B to B

Contents 3

Marketing research, segmentation and branding

Methodology of marketing research comprehension (marketing mix, segmentation...)

Brand positionning

Contents 4
4 P's / 4 C's

Being able of understanding the factors affecting market positionning.

Contents 5
Digital marketing

Understanding the challenges of digital marketing and saving a list of professional tools

Contents 6

Planning and implementing marketing actions in regard of research findings

Contents 7

Presentation of teamwork business cases