Ikastaroaren informazioa | CM Marketing

Contents 1 Introduction	Mapping marketing concepts
Contents 1 Introduction	Being aware of the International environment and imagining future challenges
Contents 2 Industrial and consumer needs	Considering behavioral and psychological approach both B to C and B to B
Contents 3 Marketing research, segmentation and branding	Methodology of marketing research comprehension (marketing mix, segmentation...)
	Brand positionning
Contents 4 4 P's / 4 C's	Being able of understanding the factors affecting market positionning.
Contents 5 Digital marketing	Understanding the challenges of digital marketing and saving a list of professional tools
Contents 6	Planning and implementing marketing actions in regard of research findings
Contents 7	Presentation of teamwork business cases